The Monarch Retreat•Hospitality
Brand Refresh for Heritage Hotel
Elevated Brand Positioning Leading to 30% Higher Room Rates
Illustrative
The Challenge
The Monarch Retreat had a rich history but their visual identity felt dated, making it hard to justify premium pricing compared to newer, modern competitors in the area.
Our Solution
We developed a sophisticated new brand identity that merged classic elegance with modern minimalism. This included a new logo, typography, color palette, and premium print collateral for the guest experience.
The Results
The rebrand successfully repositioned the hotel as a luxury destination. They were able to confidently increase their room rates while simultaneously seeing a boost in direct bookings.